GROSVENOR SHOPPING CENTRE

To create great “branding”, Stone Productions produced an exciting and fun animated shopping bag which would be used to incorporate the variety of big names and important retailers within the outlet – this “bag” can be seasonalised for Christmas, summer etc, making the budget and branding visual work hard and maximise awareness. This creativity solved the problem of multi-retailers sites, allowing all units to be included in an innovative and interesting visual and avoiding the “list” effect. |The visual was used on tv and busbacks and the accompanying jingle used on radio, raising awareness of the shopping centre and its retailers.